Blog: Could ephemeral features erase app novelty?

first_img Author Blog The social media world has been a place of growing innovation and fierce competition over the past decade.Major tech players in the field could even be depicted as gladiators fighting an ever-developing combat around the user engagement and, more importantly, advertising revenue arenas.It is clear every player in the social media sector makes significant efforts and hefty investments into bringing innovative ways to keep users’ and advertisers’ eyes on their services. Prompted by fear of missing out on features though, companies often end up blurring the lines of social apps so much, it is hard to differentiate them.We see an example of this in recent pushes for transitory content made by the biggest social and communication app providers.Instagram followed Snapchat by introducing disappearing Stories in 2016 and, more recently, working on ephemeral messages.Facebook launched the stories feature to its core app in 2017, while Twitter recently introduced Fleets and WhatsApp provided an option to disappear messages after a week.Why, though, is disappearing content gathering such momentum and will social media apps keep losing their distinguishing features?The mobile driveOpensignal VP of analysis Ian Fogg believes the popularity of temporary content comes with the rise of mobile devices as the main means of communication, as “only the smartphone is a truly 24/7 device where users have the opportunity to see such short-lived communication”.In addition, the “always online” handsets sport sophisticated cameras enabling the creation of “compelling images and video”, a major drive for visual ephemeral content in apps.“And, equally importantly, most of the time there are fast mobile upload speeds available that make sharing the large media files easy by social media users”.Staying relevantIt stands to reason devices enabling smoother use of services focused on media content are key for the appearance of disappearing stories and messages. However, there is another important pillar boosting the trend, which is rooted in social media companies’ desire to stay relevant in an ever-changing digital environment.Nitesh Patel, director of wireless media strategies at Strategy Analytics, told Mobile World Live all app providers need to evolve their feature sets or risk being left behind as consumer behaviour shifts.He believes ephemeral features enhance the capabilities of all messaging and social apps by giving users tools to share content for fun, boost privacy, or reduce clutter in their feeds and devices.“As younger users who use Snapchat get older, they will also engage with the other social and messaging apps”, such as WhatsApp, Instagram, Twitter and LinkedIn, Patel explained, thus creating an opportunity for providers of these apps to increase engagement by providing “familiar and capable communication tools”.Furthermore, most consumers typically use multiple messaging and social apps to interact, depending on how their contacts prefer to communicate. This broad exposure, Patel noted, results in shaping user preferences on features, functions and user experience.“Therefore, as the market matures, we see a significant crossover in capabilities, although how it’s implemented will vary”.Threats to core experience in social mediaSocial media companies will probably agree there is a thin line between the aim to always keep up with rivals with the latest features and the goal of staying true to the main vision of their offering.To face the challenge and ultimately meet user needs, Patel suggested messaging app providers need to conduct regular research to understand which capabilities are perceived as “must-have versus nice to have” by their users, while also observing their competitors.“What’s important is that these apps don’t dilute or destroy the core experience while adding new functions”, he said, citing WhatsApp’s simple design, Telegram’s security and LinkedIn’s business appeal.Risks for operatorsSocial media companies are not alone in facing challenges presented by evolving customer needs when it comes to the use of messaging apps and novel features.“If mobile operators are to maximise the opportunity from social media creators, they need to ensure the mobile network experience they offer their users is capable of meeting the needs of the most demanding users that obsess over perfecting their appearance in videos and images for sharing to thousands, if not millions of followers”, Fogg stated.Regardless of the future journeys companies will embark on to keep, and potentially increase, their user base, it is clear as day rapidly evolving customer expectations require agility and flexibility to keep up with the latest innovations, mixed with maintaining the core capabilities people embraced in the first place.The editorial views expressed in this article are solely those of the author and will not necessarily reflect the views of the GSMA, its Members or Associate Members. Subscribe to our daily newsletter Back Yanitsa joins Mobile World Live as a Reporter based in London. She has more than 5 years’ experience at various media outlets in her home country Bulgaria. She started her career as a political reporter, followed by taking editor roles… Read more Related Previous ArticleSupermicro hits its stride as 5G momentum buildsNext ArticleAustralia seeks mmWave 5G bidders HomeBlog Blog: Could ephemeral features erase app novelty? Blog: What next for TikTok? Blog: Vietnam cyber laws a cause for concern Yanitsa Boyadzhieva Tags AddThis Sharing ButtonsShare to LinkedInLinkedInLinkedInShare to TwitterTwitterTwitterShare to FacebookFacebookFacebookShare to MoreAddThisMore 14 DEC 2020 Communicationephemeral messagingsocial medialast_img read more

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Somerset victory in US Open cricket

first_imgBig-hitting Jashkaran Malothra was one of the stars of the US Open T20 tournament at Central Broward Regional Stadium. He hit two centuries but his 31 was not enough to save his team from defeat against Somerset Cavaliers CC in the final. Cavalier performance gives Somerset victory in US Open cricket by Howard CampbellSomerset Cavaliers Cricket Club won the ninth US Open T20 tournament on October 29 at Central Broward Regional Stadium, defeating US All Stars by seven wickets in the final.Scores: US All Stars 158 for eight in 20 overs; Somerset Cavaliers CC 159 for three in 16.5 overs.Leading the victory charge for Somerset Cavaliers CC was Xavier Marshall, the former West Indies and Jamaica batsman. He hit a blistering 64 off 36 deliveries, including five fours and five sixes.The winners, who won the toss, were paced by a solid opening stand of 56 between Sunny Sohal who made 39 before being run out, and Gajanand Singh who scored 24.The US All Stars team included West Indian players Dwayne and Darren brothers who opened the innings.But the Trinidadian brothers’ star power could not help their team. It was Hamza Tariq who top scored with 44 which came off 30 deliveries and contained three fours and three sixes.He was supported by the in-form Jashkaran Malothra who made 31 off 28 deliveries with three fours and one six. Malothra hit two centuries in the tournament.Bowling for Somerset Cavaliers CC, Tahir Khan took three wickets; there were two wickets each for opening bowlers Muhammad Khalil and Syed Najafshah and Christopher Powell.Sixteen teams from across the United States and Canada competed in the five-day tournament which is sanctioned by the International Cricket Council.For recent article on US cricket, visit the site: New day for USA Cricket? New name, new logolast_img read more

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Least Crowded Disney World Christmas Party 2016

first_imgParty DateAttraction Wait Times RankNotes Friday, December 2, 201612Sold out 1 day in advance in 2013 and 2014. Tuesday, December 13, 20168Sold out on the day of the party in 2015. Sunday, December 18, 201619 Friday, November 18, 201611 Sold out 1 day in advance in 2014. Thursday, November 12, 201534 Sunday, December 4, 201614 Tuesday, December 1, 201555 Tuesday, November 10, 2015Lowest Wait Times3 [As a quick aside, it’s interesting to note that the average wait times had gone down each year that we had monitored them–until 2015. We had no reason to believe that the parties’ attendance is declining, so we always assumed that people are increasingly focusing on all of the non-ride entertainment. The increased wait times in 2015 indicate that maybe people are heading back to the rides. Aside over, back to the best Mickey’s Very Merry Christmas Party 2016.]As you can see, our predictions performed pretty closely to what we thought they would. The average peak wait time during the Christmas parties is around 11 minutes, while the average wait for the 2015 party was 11.7. What we have noticed is that much of the Christmas party crowds can be boiled down to a simple two-step generalization: go either a) on a Tuesday or b) before Thanksgiving. You’ll notice that many of our top parties to attend are following these rules. If you are considering other dates, here are our predicted rankings of attraction wait times at each of the 2016 Mickey’s Very Merry Christmas Parties.One important note is that we rank these based on attraction wait times. You will see that some of the higher-ranked parties sold out well in advance meaning that they were crowded. There are some parties–especially the later-December ones–where a large percentage of visitors chooses to enjoy the parades and character meets rather than the rides. We present the chart below in order to give you as much information as we have so that you can make an informed decision.[Note: Prices are not available for the 2016 Mickey’s Very Merry Christmas Party. Once they are they will be added to this chart.] Tuesday, December 6, 20164Sold out 1 day in advance in 2015. Thursday, November 10, 20163 Monday, November 7, 20165First party of the year. Share This!Here I am once again to review the information from last year and give you an even better projection for the least crowded Micky’s Very Merry Christmas Party 2016. Make sure you check out our dedicated page for a complete list of dates as well as a thorough description of what the Christmas party is.In short, if you’re looking for the best Mickey’s Very Merry Christmas Party 2016, we recommend Tuesday, November 15, 2015. The equivalent date was the party last year with the lowest wait times and has been very low in the past. It’s a Tuesday, early in November, yet far enough away from the first party for the rush to subside.Since I’m sure you’re wondering how we did with our recommendations last year, the answer is…pretty darn good. There were several predictions that we nailed, but we had a few that were a little off that we have fixed for this year’s recommendations. Here are the top 5 from last year’s recommendations: Thursday, December 22, 2016Highest Wait TimesFinal Party of the year. Sold out 7 days in advance in 2013, 20 days in 2014, and 29 days in 2015. Lines for character greetings and parade viewing spots will be long. Tuesday, November 15, 2016Lowest Wait Times Party DateProjected Wait Time RankActual Measured Wait Time Rank Sunday, November 27, 2016161st Party after Thanksgiving break. Sold out 1 day in advance in 2013 Thursday, December 15, 201615 Sold out 2 days in advance in 2014 and 1 day in advance in 2015. Thursday, December 8, 201610Sold out 1 day in advance in 2013. Sunday, December 11, 201618 Sold out 1 day in advance in both 2014 and 2015. Thursday, December 1, 20167Sold out 1 day in advance in 2013 and 2014. Friday, December 9, 201613Sold out 1 day in advance in 2013 and 2 days in 2014 and 2015. Tuesday, November 29, 20166 Tuesday, December 8, 201526 Tuesday, November 17, 201547 Friday, December 16, 201617 Sold out 2 days in advance in 2014. Friday, November 11, 20169 Tuesday, November 8, 20162 Sunday, November 13, 20165 Our wait times only include attractions−not character meet and greets, special shows, or parades. The characters, in particular, often have long lines, especially for rare characters like the Seven Dwarfs. Regardless of which party you attend, some of the character lines will be long. If those are a must do, do them as early in the evening as possible.To determine all of the above, we looked at posted wait times from key attractions including Pirates of the Caribbean, Haunted Mansion, it’s a small world, and The Barnstormer. We narrowed it down to times between 7pm and midnight, which is when the park is limited to party guests. Some quick notes about our research:In general the wait times during the Christmas parties are quite low, averaging only 10.9 minutes. If there are any attractions that you have really been wanting to do, experiencing them during the Christmas party might just be the time.Looking for more information? Good, because we have a lot for you. Savannah Sanders wrote a post full of savvy tips that will help you whether this is your first trip or your 100th (and if it’s your 100th, you might have a problem…being too awesome).If meeting characters is your main priority, the bossman himself, Len Testa, wrote a fantastic (yes, I’m kissing up) piece about strategy for character meets during Mickey’s Very Merry Christmas party. If you haven’t decided if the cost is worth it you should read Kristina Murphy’s post about that very subject.Now that you are armed with the most powerful weapon…knowledge, you can plan your trip to Mickey’s Very Merry Christmas Party 2016. This site will help you find all of the party info.Hopefully this analysis will help you choose the best Christmas Party to attend. Merry Christmas (a little early)!Thanks!last_img read more

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Create More Effective Transactional Emails [Infographic]

first_imgMany businesses have discovered the effectiveness of email marketing. They’ve invested the time and effort to deliver email newsletters that connect with their customers, increase traffic to their websites, and in many cases, lead to more sales.But according to a recent infographic from EasySMTP, businesses are overlooking an essential opportunity for connecting with customers through email: transactional emails. Transactional emails are the emails a customer receives after interaction with a website or application. The thank you messages, subscription confirmation notifications, password resets, order confirmation, delivery notices are all transactional messages. And those messages have an open rate of over 100%, as users open the message multiple times.With the average consumer receiving 47 email messages daily, you want your transactional messages to be effective and stand out. Sending a thank you message to customers? Be sure to say “thank you” or it will get 35 percent less clicks.Increase the number of clicks 44 percent in your transactional emails by personalizing emails. And using the word “review” in the subject line will increase open rates by 28 percent. Check out the infographic for more tips on effective transactional emails as well as my key takeaways.Source: Infographics – EasySMTP.The Crowded Inbox191 billion: The total number of emails received every day, consisting of 108.8 billion business emails and 82.6 billion personal emails47: The number of emails received by the average email address every day, consisting of 27 business emails and 20 personal emailsTransactional Emails Cuts ThroughWhat is transactional email? One-at-a-time emails that are triggered by a user’s interaction with a website. This can mean e-receipts, thank you emails, comment notifications and password resets. “Transactional email” doesn’t have to involve the exchange of money, though they are important in e-commerce.What is bulk email? Email sent in large quantities, like email newsletters. Generally, marketing emails that aren’t transactional emails are bulk emails. Bulk email is usually sent to a list of subscribers who have opted-in to receiving email updates.The average transactional email is opened multiple times, which means they have an open rate of over 100 percent, while bulk email open rates are only 15 percentClick rates for transactional email are 17 percent, almost six times higher than bulk email at three percentTurn Openings into ConversionsCreate an email series. 13 percent is the increased revenue generated by a welcome series over a single welcome email.Say “thanks”. The click rate for shipping confirmations that don’t say “thank you” decreases 35 percent.Personalize your emails to increase unique clicks 41 percent for personalized marketing mailsCross sell. 20 percent is the revenue increase for transactional emails with cross-sell itemsBe social. Click rate increases 55 percent for transactional emails containing social media links.Get the marketing team involved. Customize templates and track metrics for all your transactional emails.What steps have you taken to improve the effectiveness of your transactional emails?Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to print (Opens in new window)Like this:Like Loading…Relatedlast_img read more

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People have right to know about Netajis disappearance Mamata

first_imgKolkata: West Bengal Chief Minister Mamata Banerjee on Sunday asserted that people have the right to know what happened to Netaji Subhas Chandra Bose, while remembering the “son of the soil” on the day he reportedly went missing 74 years ago.She said the whereabouts of Netaji after he “disappeared” on August 18, 1945 were still not known.”On this day, in 1945, Netaji went on a flight from Taihoku Airport in Taiwan, only to disappear forever. We still do not know what happened to him. People have a right to know about the great son of the soil,” Banerjee tweeted. Also Read – Bengal family worships Muslim girl as Goddess Durga in Kumari PujaSeveral reports have claimed that Netaji had boarded a plane from Taihoku Airport in Taiwan, which crashed leading to the death of the great leader. There is, however, no confirmation on his death as experts came up with different theories about his disappearance.The Centre from time to time had constituted panels — Shah Nawaz Committee in 1956, the Khosla Commisson in 1970, the Mukherjee Commisson in 2005 — to shed light on the mysteries surrounding the death or the disappearance of Netaji, but none could render any answer.On September 1, 2016, the Narendra Modi government declassified investigative reports of the Japanese government which concluded that Bose died in a plane crash in Taiwan.Many, however, continue to believe that Netaji survived the plane crash and lived in hiding.last_img read more

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No 1 Buckeyes aim to bust Boilermakers

The Ohio State men’s basketball team (20-0, 7-0) has managed to do what its football counterpart couldn’t: remain ranked No. 1 in the country for more than a week. When the polls were released Monday, the Buckeyes sat atop both The Associated Press and ESPN/USA Today Coaches’ polls for the second consecutive week. Thanks in part to wins against Iowa and Illinois, as well as losses suffered by former unbeaten teams Kansas and Syracuse, the Buckeyes increased their lead in the polls, earning 63 of the 65 first-place votes in the AP poll and a unanimous 31 first-place votes in the Coaches’ poll. The Buckeyes will defend their No. 1 ranking tonight when they welcome No. 12 Purdue (17-3, 6-1) for a 9 p.m. tipoff with first place in the Big Ten on the line. Purdue is led by senior forward JaJuan Johnson, the Boilermakers’ top scorer this season with 20.5 points per game. OSU coach Thad Matta said his team is well prepared for the challenge Johnson presents. “We’ve gone against a lot of different types of big players, big guys,” Matta said Monday. “He’s sort of a collection of them all.” Besides Johnson, the Boilermakers have relied heavily on the play of senior guard E’Twaun Moore, the only other Purdue player averaging double digits in scoring, with 18.1 points per game. “You’ve got one of the greatest combinations right now in basketball with Moore and Johnson,” Matta said. “I mean, those two guys are getting it done.” Having seen players such as Johnson and Moore emerge for Purdue during his five seasons at OSU, senior guard David Lighty has come to expect tight games between the Buckeyes and Boilermakers. “It’s been close games since day one, since everyone’s been there and since I’ve been here playing against them,” Lighty said. “Just us coming out and trying to execute and make plays down the stretch, I think, pretty much, that’s what it always comes down to.” read more

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BJPSena alliance finally breaks in Maharashtra

first_imgThe break-up came after days of bickering over which party will contest how many seats and who will be the chief ministerial candidate.”We tried out level best till the very last to save the alliance,” a grim looking Fadnavis told the media. “However, there was no suitable proposal from the Shiv Sena on the issue of seat-sharing which could honourably accommodate all the partners. “Hence we have decided to go our independent ways,” he said. Also Read – Need to understand why law graduate’s natural choice is not legal profession: CJIThough there was no immediate response from the Shiv Sena, the party is expected for now to continue in the BJP-led central government of Narendra Modi.Senior BJP and Shiv Sena leaders had indicated to IANS on Sep 19 that the alliance was virtually over.”It’s on the verge of breaking. Only a formal announcement is awaited,” a senior BJP leader had said.Similarly, a Shiv Sena functionary hinted to IANS that the alliance “is over” but the party had decided to wait for further developments before declaring its stand. Also Read – Health remains key challenge in India’s development: KovindThe leader of the opposition in the Maharashtra assembly, BJP’s Eknath Khadse, said the Shiv Sena’s discussions centred more on the post of chief minister.”Our united efforts were to rid Maharashtra of the Congress-NCP combine at any cost. Other things would follow,” Khadse said, reiterating the party’s stand.The Shiv Sena and the BJP were part of a six-party “Grand Alliance” that included four smaller parties. The alliance was widely expected to seize power in the upcoming assembly elections.last_img read more

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VerHeulen elected House Majority Whip

first_img07Nov VerHeulen elected House Majority Whip Categories: VerHeulen News Michigan House Republicans today named state Rep. Rob VerHeulen, R-Walker, majority whip for the 2015-2016 legislative session.“I am honored that my House colleagues are confident in my ability to serve the Republican caucus in this leadership role,” VerHeulen said. “Residents of west Michigan will undoubtedly benefit from having a local legislator seated at the leadership table in Lansing.”As whip, VerHeulen will be responsible for informing caucus members of key issues on the House floor. It is a job of critical importance for the majority caucus.“The House is a driving force in helping set the legislative agenda in Michigan, and I intend to use my role as whip to encourage positive legislation to address my constituents’ concerns,” VerHeulen said. “It is a time of great opportunity in Michigan, and I will continue working to improve our state government to serve Michiganders’ needs.”First elected to serve the 74th District in November 2012, VerHeulen served many years as an attorney for Meijer, Inc. and most recently as the General Counsel to The Meijer Foundation.VerHeulen is currently appointed to the House Appropriations Committee, chairs the Appropriations Subcommittee on Transportation and serves as vice chair of the Appropriations Subcommittees on Community Health and Judiciary. He also serves on the Appropriations Subcommittee on Higher Education.Committee assignments for the next session have not been determined.###last_img read more

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